Facebook Dating launches today in Colombia

Facebook Dating launches today in Colombia

Colombia has been chosen to test the dating feature, which uses an algorithm to create suggested romantic matches based on the data Facebook has collected on its users.

  • When it fully launches in a users country, an invitation to try Facebook Dating will show up at the top of their News Feed. Facebook will also add a shortcut to their bookmarks menu.
  • “We wanted to make a product that encouraged people to remember that there are people behind the profiles and the cards that they’re seeing,” said Facebook Dating’s product manager Nathan Sharp. “We wanted a system that emphasizes consideration over impulse. We want you to consider more than that person’s profile photo.”
  • Facebook Dating is currently only available through Facebook’s mobile apps. It is only being released in Colombia for now.